1. Terms

By accessing, you are agreeing to be bound by these terms of service, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.

2. User's License

  1. Permission is granted to temporarily download one copy of the materials (information or software) on Born To Rule’s website for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
    • Modify or copy the materials;
    • Use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
    • Attempt to decompile or reverse engineer any software contained on Born To Rule’s website;
    • Remove any copyright or other proprietary notations from the materials; or
    • Transfer the materials to another person or “mirror” the materials on any other server.
  2. This license shall automatically terminate if you violate any of these restrictions and may be terminated by Born To Rule at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.

3. Disclaimer

  • The materials on Born To Rule’s website are provided on an ‘as is’ basis. Born To Rule makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties including, without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights.
  • Further, Born To Rule does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its website or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall Born To Rule or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to use the materials on Born To Rule’s website, even if Born To Rule or a Born To Rule authorised representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Accuracy Of Materials

The materials appearing on Born To Rule website could include technical, typographical, or photographic errors. Born To Rule does not warrant that any of the materials on its website are accurate, complete or current. Born To Rule may make changes to the materials contained on its website at any time without notice. However, Born To Rule does not make any commitment to update the materials.

6. Links

Born To Rule has not reviewed all of the sites linked to its website and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Born To Rule of the site. Use of any such linked website is at the user’s own risk.

7. Modifications

Born To Rule may revise these terms of service for its website at any time without notice. By using this website, you are agreeing to be bound by the then current version of these terms of service.

8. Governing Law

These terms and conditions are governed by and construed in accordance with the laws of United Kingdom and you irrevocably submit to the exclusive jurisdiction of the courts in that State or location.

9. Intellectual Property Rights

9.1. All content available on our Website, including but not limited to text, graphics, logos, button icons, images, audio clips, data compilations and software, and the compilation and arrangement thereof (collectively, the “Content”) is the property of Born To Rule or its licensors, and is protected by Copyright Laws of the United Kingdom. All such rights are reserved.

9.2. Except as required under Applicable Law, neither the Content nor Logo nor any portion of the Website may be used, reproduced, duplicated, copied, sold, resold, accessed, modified, or otherwise exploited, in whole or in part, for any purpose.

9.3. You may print off one copy, and may download extracts, of any page(s) from our sites for your personal use and you may draw the attention of others within your organisation (if applicable) to Content posted on our sites.

9.4. You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, videos or audio sequences or any graphics separately from any accompanying text.

9.5. Our status (and that of any identified contributors) as the authors of Content on our Website must always be acknowledged.

9.6. If you print off, copy, or download any part of our Website in breach of these Terms of Use, your right to use our Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

10. No Reliance On Information

We attempt to be as accurate as possible when describing our products; however, to the extent permitted by applicable law, we do not warrant that the product descriptions, colours or other content available on our Website are accurate, complete, reliable, current, or error-free. From time to time there may be information on the Website that is in error, including with respect to descriptions, pricing and availability. Born to Rule reserves the right to correct those errors and to change or update information at any time without prior notice (including after you have submitted your order).

11. Payment

11.1. All payments must be made immediately over the Internet. Unless the server is unavailable, you may pay with a credit or debit card. Visa, MasterCard and Maestro cards are accepted.
You will need to enter:

  • The Card Number,
  • The Expiry Date,
  • The Name Of Cardholder,
  • The 3-Digit Safety Code On Back Of Card (Visa And Mastercard Only).

11.2. Banking transactions will be carried out in a secure manner.
11.3. We reserve the right to refuse all orders or deliveries if the limits stated in above are exceeded, if there is an existing dispute with you, in the event of total or partial failure to pay for a previous order by you, if credit/debit card payment authorisation is refused by the banking organisations, or in the event of total or partial failure to pay.

12. Our Liability

12.1. If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our negligence, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if it is an obvious consequence of our breach or if it was contemplated by you and us at the time we entered into this contract.
12.2. We only supply the products for domestic and private use. You agree not to use the product for any commercial, business or resale purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity. 
12.3. We do not in any way exclude or limit our liability for:
(a) death or personal injury caused by our negligence;
(b) fraud or fraudulent misrepresentation;
(c) any breach of the terms implied by section 12 of the Sale of Goods Act 1979 (title and quiet possession); 
(d) any breach of the terms implied by section 13 to 15 of the Sale of Goods Act 1979 (description, satisfactory quality, fitness for purpose and samples); and 
(e) defective products under the Consumer Protection Act 1987.

13. Events Outside Of Our Control

13.1. We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a Contract that is caused by an Event(s) Outside Our Control.

13.2. An Event(s) Outside Our Control means any act or event beyond our reasonable control, including without limitation strikes of all natures, lock-outs or other industrial action by third parties, civil commotion, riot, insurrection, invasion, terrorist attack or threat of terrorist attack, war (whether declared or not) or threat or preparation for war, fire, explosion, storm, flood, earthquake, subsidence, epidemic or other natural disaster, or failure of public or private telecommunications networks, severe disturbance in the security of the internet, technical failures, unauthorised access and/or intrusions into the Website’s servers, or impossibility of the use of railways, shipping, aircraft, motor transport or other means of public or private transport.

13.3. If an Event(s) Outside Our Control takes place that affects the performance of our obligations under a Contract:

  1. a) we will contact you as soon as reasonably possible to notify you; and
  2. b) our obligations under a Contract will be suspended and the time for performance of our obligations will be extended for the duration of the Event(s) Outside Our Control. Where the Event(s) Outside Our Control affects our delivery of Products to you, we will arrange a new delivery date with you after the Event(s) Outside Our Control is over.

13.4. You may cancel a Contract affected by an Event(s) Outside Our Control which has continued for more than 30 days. To cancel, please contact us. If you opt to cancel, you will have to return (at our cost) any relevant product(s) you have already received, and we will refund the price you have paid, including any delivery charges.

14. Comments, Review And Submissions

14.1. The Website provides you and other users an opportunity to submit, post, display, transmit and/or exchange information, ideas, opinions, reviews of our products photographs, images, video, creative works or other information, messages, transmissions or material to us, the Site, and on Third Party Sites (a Post or Posts). You must be a registered user to submit a Post. Please stay and topic and use the Posts to provide meaningful and respectful information for others. Repeating the same Post in multiple places is not permitted and links to obscene or offensive sites is also strictly prohibited.

14.2. Posts do not reflect the views of Born To Rule and Born To Rule does not have any obligation to monitor, edit, or review any Post on our Website. Born To Rule assumes NO responsibility or liability arising from the content of any Posts nor for any error, defamation, libel, slander, omission, falsehood, obscenity, pornography, profanity, danger, or inaccuracy contained in any information within such Posts on the Sites. You are strictly prohibited from making any Posts that are unlawful, threatening, libellous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material that could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability, or otherwise violate any law. Born To Rule will fully cooperate with any law enforcement authorities or court order requesting or directing Born To Rule to disclose the identity of anyone posting any such information or materials.

14.3. Born To rule may moderate any Posts and has the right (but not the obligation) to remove a Post that, in Born To Rule’s reasonable judgment, violates these Terms and Conditions. Born To Rule may also terminate a registered user’s account or right to make Posts. Born To Rule reserves the right to remove aPost if it contains any of the following content: Commercial solicitations or advertising for other products, offers or websites; any content or materials you do not own or which you have not secured the necessary rights; contact information of any kind including email addresses, URLs, phone numbers, and physical addresses; critical comments about other people or their Posts and discussions of medical conditions or claims of medical effectiveness.

14.4. All Posts on the Sites and Third-Party Sites are public information and displayed in a public forum. Posts will not be treated as confidential information under our Privacy Policy and information from Posts may be linked to your account with us. Use caution when submitting a Post. Individuals under the age of 18 should be especially careful not to provide any personally identifiable information when participating in any area of our Website or Third-Party Sites where Posts will become public. By making a Post, you grant Born To Rule the perpetual, worldwide, irrevocable right (but not the obligation) to post, edit, modify, reproduce, re-use, publish, print, distribute, display or otherwise use your Post and any other information, ideas, or links that you provide, in whole or in part, without royalty, other compensation, recognition or attribution, in all forms of media, now known or developed in the future. You also acknowledge that Born To Rule may use your Posts, and any ideas, concepts or know how contained therein, for any purpose including, without limitation, developing, manufacturing, distributing and marketing products.

14.5. If you have questions, comments or feedback about customer service issues (delivery, pricing, etc.), please contact us via email:  Those types of concerns are not appropriate for a Post.

15. Linking

15.1. It is strictly prohibited to link other sites with our Website without Born To Rule’s prior written permission. Born To Rule has no responsibility and assumes no liability for the unaffiliated sites to which it is linked, including but not limited to the content or web pages or other, products, services or materials on the site linked to our Website or posted to the Website by anyone other than Born To Rule. We may permit some links for convenience (such as to Third Party Sites where we make content available), but it is not an endorsement by Born to Rule of the referenced content, product, service, supplier or Third-Party Site. Please note that the rules and privacy policies of linked sites (including Third Party Sites) may differ from those of Born To Rule and should be reviewed by you when you use the link to access the other site.

16. Fraud Protection

16.1. We reserve the right to refuse to process any order due to suspected fraud or unauthorised or illegal activity. If such is the case, we may reject your order, or our customer service department may call you at the phone number you provided to confirm your order. We also reserve the right to cancel any accounts or refuse to ship to certain addresses due to suspected fraud or unauthorised or illegal activity. We take these measures to protect our customers as well as ourselves from fraud or other unauthorised or illegal activity.

17. General

17.1. By using our Website, you acknowledge and agree that these Terms and Conditions, which include our Privacy Policy constitute the complete and exclusive agreement between us concerning your use of our Website, and supersede and govern all prior proposals, agreements, or other communications.

17.2. We reserve the right, in our sole discretion, to change these Terms and Conditions at any time by posting the changes on our Website. Any changes are effective immediately upon posting to our Website. Your continued use of our Website constitutes your agreement to all such Terms and Conditions.

17.3. If you have any questions regarding these Terms and Conditions, please contact us at